End-to-end product partner
From idea toimpact.
I take products from zero to real results, and own every step of the way.
Where I've been
Ten years, one direction
Each step added a new side to the work.
- 01
Frontend
Turned a hobby into a profession, then led the frontend.
- 02
Full stack
Learned to build from how a business makes money, not just a spec.
- 03
Founder
Ran a studio of five developers, and learned what code alone can't do.
- 04
Team lead
Led a remote team, and owned engineering and quality.
- 05
End to end
Product, engineering, leadership, and growth, with one owner.
From brief to launch
How I work
Four stages, one owner. Most projects fail in the handover between them. I take that handover out.
Before any code: what problem we're solving, for whom, and what it's worth to the business.
- A clear scope and priorities
- The business case, in numbers
- A plan the team can execute
Modern stack, clean structure, tested end to end. Built so the next person can move fast in it.
- Architecture that grows with the product
- Tests that catch problems before users do
- Admin tools the business runs on
Standards and ownership. I stay close enough to the code to review it and stop what would ship broken.
- A team that knows where it's going
- Code review and quality gates
- Process that sticks after I step back
Launch is only the start. Pricing, onboarding, and user flows decide what happens next.
- Pricing and monetization logic
- Onboarding and user journeys
- Numbers that tell you what to do next
What I build with
One system, many tools
Tools serve the logic, not the other way around. These are the ones I reach for, from the first screen to the server behind it, the data underneath and the way it ships.
Pick a layer to light it up, or drag the sphere to turn it.
Proof, not promises
Platforms I've built and worked on
PLR.me
Visit siteA content platform for coaches, marketers, and creators: ready-made content to brand and sell as their own, and AI tools that turn it into complete marketing material.
EGARAGI
Visit siteAn automotive marketplace for the UAE: buying and selling used cars, rentals, and car services from spare parts and shipping to insurance, auctions, and number plates.
Etna Quartz
Visit siteA manufacturer of engineered quartz surfaces, with a wide range of colors and textures for countertops, windowsills, wall panels, and other interiors.
Charme Stone
Visit siteA natural stone supplier: granite, marble, onyx, quartzite, and travertine from around the world, for designers, architects, fabricators, and homeowners.
Still curious?
Keep exploring
Your turn
Have something worth building?
A new product, a platform that needs a new direction, or a team that needs structure. Pick whichever way suits you.